New Year, New Home? Get Ahead with the Ellis Winters New Year Property Launch!
Sasha Scott
created on 9th November 2026
Thinking of moving in 2027? Whether you’re planning to sell your home or searching for somewhere new, our annual New Year Property Launch could give you the perfect head start!
Every year, the Christmas and New Year period brings a surge of interest in the property market. With more time to browse, plan and dream about the year ahead, thousands of people start looking at what their next move might look like.
At Ellis Winters, we’ve developed a tried-and-tested strategy to make the most of this opportunity – and our 2027 New Year Property Launch is already taking shape!
In our latest video, Matt explains why we’ve chosen this approach, how it works and why our exclusive Property Premiere Facebook Group plays such an important role.
Why a New Year launch rather than Boxing Day?
You may have heard of estate agents launching properties on Boxing Day, hoping to capitalise on the increase in people browsing property websites over Christmas.
We’ve tried both approaches over the years, but our experience has shown that launching in the New Year works particularly well for our clients.
Why?
Because it’s not simply about how many people see your property. It’s about getting your property in front of the right people, at the right time.
While Christmas browsing can include plenty of casual window-shopping, the New Year often brings renewed motivation from buyers who are serious about making their next move.
And there’s another important consideration: competition.
When numerous estate agents launch properties simultaneously on Boxing Day, individual homes can find themselves competing for attention among a large number of new listings.
By choosing a different launch date, we aim to give our properties a better opportunity to stand out.
Making those all-important first impressions count
When a property first appears on major portals such as Rightmove, Zoopla and OnTheMarket, it can benefit from a significant burst of exposure.
Buyers who have registered for property alerts may receive notifications about new homes matching their requirements, encouraging them to click through and take a closer look.
This initial period can be particularly valuable.
Our New Year Property Launch is designed to maximise that opportunity, helping our sellers benefit from carefully timed marketing and the strongest possible start to their campaign.
Of course, every property and every seller is different. For some, getting on the market immediately will be the right decision. For others, preparing now for a coordinated New Year launch could be a more effective strategy.
That’s why our experienced local valuers will always discuss the options and recommend an approach that suits your individual circumstances.
Buyers: get an exclusive first look on New Year’s Day!
Here’s where things get particularly exciting!
Before our New Year properties appear on the major property portals, we’ll be revealing them exclusively in our FREE Property Premiere Facebook Group on 1st January 2027!
With thousands of members already enjoying early access to our latest properties, Property Premiere is the place to be if you’re considering a move in Cambridgeshire.
Our group gives members a sneak peek at homes before they’re advertised more widely, often several days ahead of their official market launch.
And for our New Year Launch, we’re taking things a step further.
On New Year’s Day, members will be among the first to discover the homes we’re preparing to launch for 2027.
Whether you’re looking for your first home, more space for a growing family, a countryside retreat or somewhere to downsize, you never know what might appear!
Joining is completely free, and you don’t have to be an existing Ellis Winters customer.
Don’t wait until everyone else sees them on Rightmove – join Property Premiere and get ahead of the crowd!
Another important reason behind our New Year launch strategy is that we’re available to respond when interest starts coming in.
Our properties will officially launch to the wider market on Saturday 2nd January 2027, when our team will be back in the office and ready to help.
That means prospective buyers can get in touch, ask questions, arrange viewings and take those exciting first steps towards their next home.
Rather than launching properties during the Christmas break when offices may be closed, we can respond promptly to enquiries and build on the momentum of those first few days.
For sellers, that means a coordinated marketing campaign backed by a team ready to turn interest into viewings.
Thinking of selling in 2027? Now is the time to talk!
If you’re considering selling your home in St Ives, March, Chatteris, Ramsey or the surrounding Cambridgeshire villages, there’s no need to wait until January to start planning.
In fact, getting everything prepared in advance could make all the difference.
From arranging your valuation and discussing the right asking price to preparing professional photography and creating your marketing campaign, our team can help you get everything ready for a successful launch.
Our New Year Property Launch has delivered great results for our clients over previous years, and we’re looking forward to doing it all again.
The best moves don’t happen by accident. They start with a good plan.
So, whether you’re ready to sell or simply exploring your options, speak to your local Ellis Winters team today.
And if you’re buying, don’t forget to join our Property Premiere Facebook Group before New Year’s Day!
Ellis Winters – 25 Years of Moving Stories. And we’re ready to help write yours in 2027.
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Sasha is a marketing specialist with 20 years experience. Her career has spanned marketing, counselling, and even funeral care - giving her a uniquely people-centred approach to every brief she takes on. She thrives in roles where she can use the written word and where empathy and clarity matter. Outside of work, she fosters animals (including a skunk and a sphynx!) and volunteers with local charities.
