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As we head further into summer, the local property market continues to demonstrate resilience. While national reports have highlighted slight reductions in asking prices over recent months, the reality on the ground is that buyers are still active, sales are progressing, and confidence is steadily improving.
The key message this month is simple: the market hasn’t slowed down, it has become more price-sensitive. Buyers are still keen to move, but they’re taking their time, comparing properties carefully, and making informed decisions. For sellers and landlords alike, understanding these changing market conditions is the key to a successful move.
National property portals have reported small reductions in average asking prices over the past few months, with monthly decreases of less than one per cent. While this may grab headlines, it doesn’t necessarily indicate a weakening market.
Instead, it reflects a shift in buyer behaviour.
With more properties available to choose from, buyers are no longer feeling the pressure to make rushed decisions. They have options, which means sellers need to ensure their property stands out not only through presentation and marketing, but by being priced correctly from day one.
We’re seeing a market where realistic pricing is rewarded. Homes that are accurately valued continue to attract interest and generate viewings, while those priced above the market often take longer to sell before requiring price reductions.
Despite this increased price sensitivity, transaction levels remain encouraging.
In fact, sales across the areas we cover increased by 34% in June compared with May. That’s a significant rise and demonstrates that demand is still very much there. Buyers are continuing to make offers and progress with purchases, they’re simply being more selective about where they spend their money.
One of the biggest misconceptions sellers have is focusing solely on the price they’ll achieve for their own property.
In reality, if you’re both selling and buying in the same market, you’re likely to benefit on your onward purchase in much the same way as you’re having to be realistic on your sale. The overall cost of moving is often more important than the headline sale price.
The priority should be securing a committed buyer and placing yourself in a strong, proceedable position. Once you’ve done that, you’re in an excellent position to negotiate on the property you’re buying.
That’s why professional advice has never been more valuable. An accurate market valuation, supported by local knowledge rather than national averages, can make all the difference in achieving a successful move.
Another positive influence on the market is the gradual easing of mortgage rates.
While borrowing costs remain higher than they were a few years ago, we’ve continued to see lenders introduce more competitive products, helping to improve affordability for many buyers.
This is encouraging more first-time buyers and home movers back into the market, supporting the healthy level of activity we’re currently seeing.
If you’re unsure what today’s mortgage market means for your own circumstances, it’s always worth speaking with an independent mortgage adviser. Understanding your borrowing options before beginning your property search can help you move with confidence and put you in a stronger position when making an offer.
The rental market has also settled considerably over the past few months.
Following the introduction of the Renters’ Rights Act, both landlords and tenants understandably took a cautious approach while they adjusted to the new legislation. This created a temporary increase in available rental stock and, in some cases, longer letting times than we’d become accustomed to.
That uncertainty now appears to have eased.
Stock levels have reduced slightly, viewing numbers have increased, and rental properties are once again letting at what we’d describe as a normal pace. The market has found a healthier balance, with good-quality properties continuing to attract strong interest from prospective tenants.
For landlords, this means well-presented, competitively priced homes are continuing to let successfully. For tenants, while there is still competition for desirable properties, the market feels more stable and predictable than it did earlier in the year.
As we move further into July and towards the school holidays, we would normally expect the market to experience its usual seasonal slowdown. Family holidays, travel plans and longer days often mean buyers and sellers pause major decisions until late August or early September.
However, after an exceptionally busy June and a strong start to July, we’re continuing to see healthy levels of enquiries and agreed sales.
If the good weather continues, we may see activity ease slightly over the coming weeks, but the underlying demand remains positive. Buyers are still actively searching, and motivated sellers who price their homes correctly continue to achieve successful results.
Whether you’re planning to sell, buy, let or rent, understanding the current market is essential.
Today’s market rewards realistic pricing, careful preparation and expert local advice. Every property is different, and every move has its own challenges, so having an experienced team by your side can make the entire process smoother and more successful.
If you’re considering a move in the coming months, we’d be delighted to help. Whether you’d like an up-to-date valuation, advice on the local market, or simply want to discuss your options, get in touch with our team. We’re always happy to offer honest, straightforward advice to help you make informed decisions.
To watch the full market update video, click here.
Our expert lettings team have all the knowledge to help you find your next home.
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